Logo & Visual Language:The logo design is clean and modern, reflecting my visionary approach to design. It is simple yet powerful, just like my goal to create designs that are not only functional but also meaningful. The visual elements are meant to convey both professionalism and a forward-thinking mindset, aligning with my belief that design should make a lasting impact.Color Palette:I chose forest green as the primary color because it symbolizes growth, stability, and a deep connection to nature—values that resonate with my purpose-driven approach. It also reflects my grounded, empathetic nature, which is central to how I collaborate with others. The accent color, bone, is warm and neutral, offering balance and approachability. It mirrors my commitment to clear, insightful communication and ensuring everyone stays aligned throughout the design process.Typography:The choice of Gotham as the primary font reflects my desire for a clean, contemporary aesthetic with a sense of strength and precision. It’s modern, versatile, and professional—qualities I see in my design philosophy. Karla, my secondary font, has a friendly and geometric style that complements Gotham, reflecting my collaborative and empathetic nature. Its simplicity and clarity ensure ideas are communicated effectively and are easy to understand, just like how I approach communication with clients and teams.Overall, my branding choices—color, typography, and design—are an extension of my passion for creating purposeful, clear, and impactful designs that resonate with others. These choices also highlight my creativity, attention to detail, and desire to foster meaningful connections through my work.